Marketing, Sales Excellence, Startups

Customer Experience Lessons from my all-time favorite Street Vendor

If you are living in South India especially in Tamilnadu, you will be able to identify this item below that brings instant joy to our taste buds. 1. Greet, Smile and Say the Name I used to frequent this shop since I was in school. I have reached this shop using three different vehicles so… Read More Customer Experience Lessons from my all-time favorite Street Vendor

Marketing, Startups

Brands that piggybacked on Baahubali – The Conclusion

One of the most important aspects for the success of a marketing campaign is the timing. Your message, your execution, and the product contribute to the success of the campaign but perfect timing of the campaign can propel the success to a different level altogether. The whole of India was awaiting the final part of… Read More Brands that piggybacked on Baahubali – The Conclusion

Politics

Understanding Jallikattu and why thousands are protesting against the ban?

There are hundreds of articles and videos that explain why Jallikattu is important in more ways than one. Yet there are many Indian millennials who aren’t aware of why there is so much activity against the ban of a sport that has been in place for centuries together.   This is not only about the… Read More Understanding Jallikattu and why thousands are protesting against the ban?